Amazon Key
Brand Design & Art Direction
Defining the visual direction for Amazon Key and Ring for Business across global product launches. From campaign toolkits and landing pages to trade show environments, video production, and photo shoots. Built the brand system to align with the broader Amazon org across multiple business verticals.
In-Garage Delivery spot
Creative Director for the 2025 Amazon Key In-Garage Delivery spot, leading concept, narrative, and visual direction to clearly demonstrate how the product works while building trust and consideration through simple, human-centered storytelling.
In-Garage Delivery
landing page
A ground-up redesign of the In-Garage Delivery landing page on mobile Amazon, replacing a legacy page that asked customers to work for answers with one that leads with them.
Problem.
The legacy page led with slogans and a wall of repeating yellow CTAs, hiding eligibility, pricing, and security answers inside accordions and a fussy pop-out carousel.
Solution.
A video-first page that confirms eligibility in the first viewport, proves trust with numbers, and opens every security answer in place.
Simplified the hero to call out the benefit directly with an eligibility widget up front, led with social proof, opened the security story in place, mirrored the checkout choice, and surfaced compatibility, hardware, and pricing; one primary action throughout.
Every security question opens as a pop-out directly over the page instead of burying answers in accordions. Tap a state below the page to see it in place.
Seattle Center,
Climate Pledge Arena
Developed Amazon Key In-Garage Delivery placements for Seattle Center and Climate Pledge Arena, focusing on clear, context-aware integration within a large-scale public venue.
