IKEA Homestead
UX
The future of retail is digital, but the home is physical. How can we utilize our current technology to retain the physicality of retail experiences while elevating the commerce experience in unprecedented ways?
Problem.
Showroom inspiration doesn’t guarantee a product will actually fit or feel right in your own space.
Solution.
Homestead pairs a virtual scan of your home with IKEA’s catalog so you can place, preview, and buy with confidence.
Each home is unique but it’s often overwhelming to style it yourself.
What you put in your home matters; some things like plates and utensils fulfill your basic needs but finding ones that reflect your personality can satisfy the psyche. When you add those things to your home intentionally and cohesively, they can build into self-fulfillment.
IKEA’S showrooms can inspire, but that doesn’t mean what you see will fit into your personal space well. Is there a way to bring your home with you and make sure what you buy is fulfilling?
How do you make sure that what you put in your home matters?
Fulfillment
Needs
Needs
Visual Brand Language
Using IKEA’s five brand attributes, I created synonyms related to each one then used “tangible” words to create a visual alphabet.
