The Western Front is Western Washington University’s longest-running publication beginning in 1894 as the Normal Messenger. Since then, it has evolved into many forms, adjusting with the times; its most recent as The Front. As many local newspapers close their doors, it’s more important than ever that The Front can fill in this broader market and take over and improve on what is missing.

The Western Front Rebrand included market research and testing and close cooperation with the newsroom staff, the Journalism department, and the business team.

Branding • Art Direction • Marketing | Team | 2021