BAR CORSO | Web-design
BAR CORSO website to accurately reflect its brand identity - a perfect blend of pragmatism and warmth with a classic yet contemporary twist. The existing website suffered from a confusing menu structure, which left users guessing and made it difficult to navigate between sections, often resulting in endless scrolling and loss of place. This was particularly detrimental to the overall user experience in a busy restaurant setting where simplicity and elegance are essential. Our mission was to create a seamless and intuitive user experience that would enhance the overall dining experience and reflect the restaurant's brand values.
UX / Web Development • Branding | 2022
Objective
The aim is to create a website that enhances the user experience by providing easy navigation and understanding. The website must effectively communicate Corso’s brand narrative by adding more layers of depth to it’s current assets.
Illustration
Selected Process
Early Miro Bords depicting overall structure and style.
Initially, the plan was to incorporate photorealistic textures to anchor the illustrations in reality. However, this approach resulted in the design drifting too far away from its original inspiration - the late modernist and Swiss design principles reminiscent of the Italian ski posters from the 1980s.