Ikea HomeStead logo

Product Strategy • UX• Branding | Solo Project |2021

The future of retail is digital, but the home is physical.

How can we utilize our current technology to retain the physicality of retail experiences while elevating the commerce experience in unprecedented ways?

Project Brief, what will the future of retail look like?
How do you ensure what goes in your home matters?

Each home is unique but it’s often overwhelming to style it yourself.

 

What you put in your home matters; some things like plates and utensils fulfill your basic needs but finding ones that reflect your personality can satisfy the psyche. When you add those things to your home intentionally and cohesively, they can build into self-fulfillment.

IKEA’S showrooms can inspire, but that doesn’t mean what you see will fit into your personal space well. Is there a way to bring your home with you and make sure what you buy is fulfilling?

Homestead combines a virtual scan of your home with Ikea products. Brows the IKEA Catalogue and place them within your home.
Description of basic app flow. How to add a room, products, and edit them
Adding furniture from IKEA showrooms
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How to place the product/object in your room

Selected Process

Initial "How might we?" questions
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Visual Brand Language
Logo Ideation
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Visual Brand Language

 

Using IKEA’s five brand attributes, I created synonyms related to each one then used “tangible” words to create a visual alphabet.

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