Beyond Moments
The future of KODAK lies in a dynamic fusion of memory, AI, and storytelling.
Research • Product Strategy • Concept • Branding | Solo Project | 2021
Overview
The future of KODAK represents a transformative shift in how we experience moments. Merging captured memories with the power of AI, venturing into a realm that is both novel and recognizable, where the essence of moments is not only revisited but transcended.
Approach
Effectively deliver strategically curated multi-touchpoint brand experiences through curated interactions and exploring emerging technologies that improve the quality of the target customers’ daily lives.
Business Drivers
Key Personas
Capture
Analyze
Refine
Kodak's vision breaks free from the confines of conventional photography and dares to embrace the boundless potential of AI-augmented storytelling. A captivating harmony emerges through a unique blend of human artistry and AI's analytical capabilities. This fusion goes beyond traditional photography, transporting into immersive narratives, where every captured moment becomes a gateway to untold stories.
By leveraging the power of memory, AI, and storytelling to redefine the essence of "captured moments." Through this powerful fusion of memory, AI, and storytelling, KODAK empowers us to cherish our past, shape our present, and envision an exciting and transformative future.
Beyond Moments.
Great moments often happen unannounced. Kodak encourages new ways of conceiving stories to inspire alternate realities.
Experence
Inputs are generated from time, place, and weather. The app will recognize friends and family and environmental object to create an immersive experience.
